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			<p class="case-title">皇庭壹号公馆</p>
			<p class="case-tag">家具画册 家居用品画册 vi设计</p>
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				<p>项目背景：皇庭壹号公馆受罗马时期影响，从而继承、容纳、改造后的古罗马建筑风格。项目通过组团式规划，化整为零，解决交通、管理、产品配备的问题，增强标识性；同时将土地价值景观资源最大化，使所有别墅都有自己的庭院；而富有特色的立面造型，丰富而充满变化的细节充斥着整个设计，多彩的颜色勾勒出强烈的休息氛围。项目对水景的利用合理巧妙，既充分利用周边水资源，又不导致过高的管理成本。
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					<br> 解决方案：皇庭壹号公馆是目前具有较大影响力的房地产建筑，随着中国的经济增长，皇庭壹号公馆凭着敏锐的市场眼光捕捉到中国市场的需求，从而迅速成为国内数一数二的房地产大亨，但其现有的品牌宣传力度不 够创新，深入市场。真力广告策划与设计受托为其进行明确的品牌定位推广，在综合考虑品牌标志延续性和实际应用性的基础上，依据其网站属性及其服务宗旨进行项目整体构思创作，通过对品牌视觉的个性和执行塑造来加强品牌的识别个性，增加了用户对“皇庭壹号公馆”的直觉喜好，在提高用户对“皇庭壹号公馆”的双重记忆识别度的同时，为其广范围的应用提供更良好的推广环境。
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